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PlayStation VR


problem: people aren’t very eager to adopt VR as a way they interact with games, videos and all other content they consume. Our solution to this is to give them a reason they might want to adopt VR by playfully showing its “benefits” that everyone can relate to.


print: illustrations exploring relatable situations.





social: quick animations to start the conversation online. Using the hashtag #myrelief creates a community around the product.



ambient: bus stop in the snow. The redesigned bus stop will make it so that the user literally walks into the VR goggles. Inside the goggles it will be warm and projections of a beach scene will be displayed. This will all be in an effort to relieve them from the cold reality.